Complete the cloze passage by filling in the blanks with the most appropriate words.
In today's world, brands are more than just names; they represent trust, quality, and identity. For example, when people hear the name Apple, they immediately think of sleek design and innovation. The company A new technology year after year, setting global trends in smartphones, laptops, and wearables.
Similarly, Nike is not only about shoes but also about motivation. Its slogan "Just Do It" B millions of athletes to push their limits. The brand has become a symbol of determination and energy.
On the other hand, Coca-Cola has maintained its popularity for decades. Advertisements of the brand C happiness, friendship, and celebration. People often associate drinking Coke with moments of joy.
However, brands also face criticism. Fast fashion brands, for instance, are accused of producing cheap clothes that harm the environment. If companies continue like this, they D lose customer trust in the future.
It is important to remember that a brand is E (not built overnight). It is built through years of consistency, customer care, and innovation. Truly famous brands survive not only because of advertising but because they deliver value again and again.
Choose the correct modal verb to fill in blank (D).
Show answer & explanation
Correct answer: B
Explanation
Correct Answer
will
Explanation
The correct modal verb is "will" because the sentence talks about a possible future result. It indicates that if companies continue harmful practices, they are likely to lose customer trust in the future.
The correct sentence is:
"If companies continue like this, they will lose customer trust in the future."
The other options are incorrect. "Shall" is generally used for suggestions or formal future statements, "should" shows advice, and "would" is used for conditional or hypothetical situations.
Key Points
"Will" is used to express future actions or results.
Example: "If you work hard, you will succeed."