Complete the cloze passage by filling in the blanks with the most appropriate words.
In today's world, brands are more than just names; they represent trust, quality, and identity. For example, when people hear the name Apple, they immediately think of sleek design and innovation. The company A new technology year after year, setting global trends in smartphones, laptops, and wearables.
Similarly, Nike is not only about shoes but also about motivation. Its slogan “Just Do It” B millions of athletes to push their limits. The brand has become a symbol of determination and energy.
On the other hand, Coca-Cola has maintained its popularity for decades. Advertisements of the brand C happiness, friendship, and celebration. People often associate drinking Coke with moments of joy.
However, brands also face criticism. Fast fashion brands, for instance, are accused of producing cheap clothes that harm the environment. If companies continue like this, they D lose customer trust in the future.
It is important to remember that a brand is E (not built overnight). It is built through years of consistency, customer care, and innovation. Truly famous brands survive not only because of advertising but because they deliver value again and again.
What does the idiom in (E): (not built overnight) mean?
Show answer & explanation
Correct answer: D
Explanation
Correct Answer
Something that takes time and effort to develop
Explanation
The idiom "not built overnight" means that something cannot be achieved or developed instantly. It requires a long period of time, continuous effort, patience, and dedication.
The sentence means that a successful brand is created through years of consistency, customer care, and innovation.
Key Points
"Not built overnight" = Something that requires time and effort to develop.
Example: "Success is not built overnight; it requires hard work and patience."