When was ‘Nai Chetna-Pahal Badlav Ki’ campaign launched?
Show answer & explanation
Correct answer: C
Explanation
The correct answer is option 3 i.e. November 2022.
The ‘Nai Chetna – Pahal Badlav Ki’ campaign was launched in November 2022 by the Ministry of Rural Development, Government of India. This nationwide initiative aims to raise awareness about gender-based violence and promote gender equality at the grassroots level, particularly among rural communities. It focuses on empowering women through community participation, using platforms like Self-Help Groups (SHGs) under the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM). The campaign emphasizes behavioral change, encouraging discussions on issues like domestic violence, child marriage, and women's rights, with the goal of fostering a safer and more inclusive rural society.