What is the role of advertising in trade?
Show answer & explanation
Correct answer: B
Explanation
The correct answer is Option 2 i.e. To inform and attract customers.
The correct answer is to inform and attract customers. Advertising plays a vital role in trade by creating awareness about products and services, highlighting their features, benefits, and availability. It helps businesses reach potential buyers, build brand recognition, and influence consumer preferences. By attracting customers, advertising boosts sales, enhances competition, and promotes market growth. It also enables new products to enter the market successfully. Thus, advertising acts as a bridge between producers and consumers, ensuring demand generation and business expansion.