The Union Ministry of Tourism, as part of its promotional activities, releases campaigns in the international and domestic markets under the ______ brand line, to promote various tourism destinations and products of India and to increase foreign tourist arrivals and domestic visits within the country.
Show answer & explanation
Correct answer: D
Explanation
The correct answer is Option 4 i.e. Incredible India.
- The Union Ministry of Tourism, as part of its promotional activities, releases campaigns in the international and domestic markets under the Incredible India brand line to promote various tourism destinations and products of India and to increase foreign tourist arrivals and domestic visits within the country.
- The Incredible India campaign showcases various tourist destinations across the country, highlighting India’s rich and diverse cultural heritage to attract both domestic and international tourists. It emphasizes elements such as yoga and spirituality, for which India has been historically renowned.
- The campaign also aims to educate the local population at tourist destinations about proper etiquette and respectful behavior towards visitors. Through this initiative, the government promotes the ancient Indian philosophy of "Atithi Devo Bhava"—meaning "The guest is equivalent to God."