The leadership team at YouTube, headed by CEO Susan Wojcicki was confronted by an article titled “YouTube Executives Ignored Warnings, Letting Toxic Videos Run Rampant.” The company’s quest for higher revenue from higher engagement of viewers, has led to the site hosting inappropriate material. Cute puppy videos weren’t the only things producing engagement. Content such as hate speech and unsupported conspiracy theories were among the most popular viewer “draws” as well. Apart from media, this has attracted the attention of the government authorities too.
Which of the following is the best thing that Susan Wojcicki should do that complies with the moral duty and does not affect the revenue much?
Show answer & explanation
Correct answer: C
Explanation
To satisfy both conditions—fulfilling the moral and regulatory duty while minimizing revenue loss—the leadership must adopt a balanced approach:
• Option (A) explicitly compromises revenue and applies a blanket ban, which is an extreme measure.
• Options (B) and (D) neglect corporate social responsibility, ignore government scrutiny, and permit harmful content to continue unchecked.
• Option (C) is the most viable solution. Introducing a content rating system allows users to self-regulate and filter content appropriately, while banning specifically toxic videos fulfills the moral duty without severely hampering overall site engagement and revenue.
Therefore, (C) is the correct course of action.