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SSC CGL 2021 PYQ — Question 17

SSC CGL - 23 Aug 2021 - Shift 3 • English • Q17

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In the following passage, some words have been deleted. Fill in the blanks with the help of the alternatives given. Select the most appropriate option for each blank.
Essaouira's origins stretch back to prehistoric times, and this spot on Morocco's Atlantic
coast (1)______ a centre of culture and commerce ever since. (2)______ centuries, the harbour town was an important trading post (3)______ both a seaport and as the north-western terminus of a caravan (4)______ stretching across the desert to Timbuktu (5)______ Africa’s interior.

Sentences of a paragraph are given below in jumbled order. Arrange the sentences in the right order to form a meaningful and coherent paragraph.
A. It is essential for the marketer to study the behaviour of the consumers in order to
make better strategic marketing decisions.
B. The study of consumer behaviour is equally important for the non-profit organisations such as governmental agencies, hospitals, NGOs, charitable organisations.
C. Thus, by studying the consumer behaviour before and during purchase helps in production scheduling, designing, pricing, positioning, segmentation, advertising and other promotional activities.
D. If the marketer has complete knowledge about the consumer’s likings or disliking, then he can predict the response of the potential customers towards his offerings.

Show answer & explanation

Correct answer: C

Explanation

The correct answer is Option 3 i.e. ADCB.

While arranging the parts of the passage, we should find some grammatical or contextual connections between them. Also, the first sentence of a passage is usually independent and introduces a topic. The second one provides more information about it.

Steps to arrange the sentences in the correct order to form a meaningful and coherent paragraph:

  • Sentence A is the independent sentence as it is giving general information about "studying the behavior of the consumers by the marketer. So, sentence A is the first sentence after rearrangement.
  • Sentence D  is explaining how the marketer can predict the response of the potential customers. Hence, sentence D follows sentence A.
  • Sentence C is explaining how the customer behavior study helps the marketer should come after sentence D, to maintain continuity on the topic.
  • Sentence B is the concluding statement of the passage because it is telling how the study of consumer behavior helps other non-profit organizations as well.
  • Thus, the correct order after rearrangement is option 3 i.e. ADCB.

The paragraph is: It is essential for the marketer to study the behaviour of the consumers in order to make better strategic marketing decisions. If the marketer has complete knowledge about the consumer’s likings or disliking, then he can predict the response of the potential customers towards his offerings. Thus, by studying the consumer behaviour before and during purchase helps in production scheduling, designing, pricing, positioning, segmentation, advertising and other promotional activities. The study of consumer behaviour is equally important for the non-profit organisations such as governmental agencies, hospitals, NGOs, charitable organisations.

Hence, the correct answer is Option 3 i.e. ADCB.