Select the most appropriate synonym of the word ‘Customise’.

Read the given passage and answer the questions that follow.

New media is a catch-all term used for various kinds of electronic communications that are conceivable due to innovation in computer technology. In contrast to ‘old’ media, which includes newspapers, magazines, books, television and other such non-interactive media, new media comprises websites, online video/audio streams, emails, online social platforms, online communities, online forums, blogs, internet telephony, web advertisements, online education and much more. It is not very easy to draw a line between the new and old media because the so-called old media has found new ways of representation in digital forms, leaving behind its conventional methods of representation. New media is considered to be the multimedia and digital form of communication happening via desktop and laptop computers as well as phones, tablets and other devices. New media has introduced user interaction, rather than simply consuming media. New media can be customised to users’ preferences and it can be selectively linked from one form of content to another

Show answer & explanation

Correct answer: B

Explanation

The correct answer is option 2 i.e. Personalise.

"Personalise" is the most appropriate synonym for "customise" because both terms involve modifying or tailoring something to suit individual preferences or needs.

"Personalise" captures the idea of adapting or adjusting content to fit specific user preferences, which is the essence of "customise."

The other options—"realise," "generalise," and "ritualised"—do not convey the same meaning of tailoring or modifying.

SSC CPO 2024 PYQ — Question 46