In the following passage, some words have been deleted. Read the passage carefully and
select the most appropriate option to fill in each blank.
When suited to each company's individual environment, online booking solutions provide
(1)_________ benefits. To get the full benefits of online booking, businesses must develop a
customised (2)_____________ and apply it thoroughly. Companies that want to cut costs
while providing simple booking options for tourists are increasingly using online booking tools
(OBTs). Many factors impact online acceptance, ranging from the macroeconomic
background to company culture, yet high adoption rates are feasible, (3)_______________
when a full implementation approach is used. Companies must also carefully
(4)_____________ the benefits and drawbacks of adopting a single OBT or best-in-market
OBTs regionally or locally, as well as whether to source directly or through reseller
arrangements. Corporate online booking systems, when used correctly, enable businesses to
achieve considerable savings while providing passengers with simple (5)________ features.
Select the most appropriate option to fill in blank no. 1.