Read the following passage and answer the questions based on it:
Online purchasing, which combines unmatched ease with a distinct set of disadvantages, has completely changed how consumers behave. Accessibility is its main benefit; customers may explore and buy things from almost anywhere at any time, and there is frequently a greater selection than in physical stores. Important lures include competitive pricing, made possible by internet retailers' reduced overhead, and the simplicity of comparing prices from several providers. However, there are significant drawbacks to online shopping's virtual nature. Delivery-related discontent may result from the inability to personally inspect things before purchase. Concerns over shipping delays, unstated expenses, and the effects of packaging and transportation on the environment are becoming more widespread. Additionally, the individualised customer service experience may be weakened by a lack of human interaction.
What is one of the key benefits of online shopping in terms of pricing?
Show answer & explanation
Correct answer: B
Explanation
The passage states that 'Important lures include competitive pricing, made possible by internet retailers' reduced overhead'. This directly supports option B, as lower overhead costs for online retailers lead to more competitive pricing.