Read the following passage and answer the questions based on the passage:
The rise of e-commerce has dramatically reshaped retail landscapes around the world. Consumers now enjoy unprecedented convenience, i.e., with only a click, we can compare prices, read reviews, and deliver goods directly to their doors. Brick-and-mortar stores, in contrast, must contend with higher overheads – rent, utilities, and staffing – that online retailers often avoid. Many physical shops have adopted "omnichannel" strategies to stay competitive, integrating their online and in-store experiences. For example, customers might order online and pick up in-store or use a mobile app to check real-time stock levels before visiting. However, some challenges still persist for small retailers because they lack the technical expertise or capital to develop user-friendly websites, and excessive reliance on third-party delivery services can erode profit margins. Moreover, the environmental impact of rapid shipping – packaging waste and increased carbon emissions – is increasingly under scrutiny. As e-commerce continues its ascent, the most successful retailers will combine digital innovation with sustainable practices and a personalized customer experience.
What is the primary purpose of this passage?
Show answer & explanation
Correct answer: C
Explanation
The passage discusses the shift from traditional brick-and-mortar stores to e-commerce, highlighting the benefits for consumers and the new strategies retailers are using. It also addresses the specific difficulties faced by small businesses and the environmental concerns associated with rapid shipping.
Therefore, the primary purpose of the passage is:
To examine both opportunities and challenges in modern retail.